Digital Marketing Training

Course Duration 6 Weeks

Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is marketing that makes use of electronic devices such as personal computers, smart phones, cell phones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.

Digital Marketing Course Content

What is Digital Marketing ?
Difference Between Traditional Marketing and Digital Marketing ?
Benefits of Digital Marketing?
Latest Digital Marketing Trends
Digital Marketing Platforms
Digital Marketing Strategies for Websites
Career Opportunities in Digital Marketing
Difference Between Digital Marketing , Online Marketing and Internet Marketing
Functions and Types of Digital marketing
What is Marketing and how to build Online Marketing Plan
Digital Marketing Process
How to increase Visibility and People Engagement
Traffic Generation Techniques , Leads and How to guage Performance Evaluation
Digital Marketing Techniques for Product Marketing and Service Marketing

SEO ( Search Engine Optimization )

Introcuction to SEO
What are Search engines and How Search Engines Work
Search Engine Algorithms and Latest Updates
Keyword Reserch
Google Trends
Purpose of website analytics
How to choose Website Analysis Tools
Installing Google Analytics in website
Competitive Analysis
Domain Registration and Hosting Plans
Keyword Placement
SEO Content Writing and Rewriting
Google Webmaster Tools
Sitemap Creation
Robots.txt File Creation
Google Updates and their effects in website Rankings.
On page Optimization strategies
Anchor Text back link generation techniques
White hat and Black Hat SEO Techniques
SEO plans and Strategies for local and Global Customers

SEM ( Search Engine Marketing )

Introdcution to Free and Paid Marketing
What is Search Engine Marketing?
What is Link Building
Advantages and Disadvantages of Link Building
Diference Between Search engines and Directories
Directory Submission Techniques
Classified Postings
Press Release Postings
Article Posting Techniques
Forum Postings
Advantages and Disadvantages of Forums
How and when to Participate in Groups
Trade Fairs and Trade lead Postings
Participating in Questions and Answers sites
What are Do Follow and No Follow Links
Link Wheel Techniques
Video Marketing
Image Marketing

SMO ( Social Media Optimization )

Introduction to socail media optimization and Social Media Marketing
How to Google Plus Accounts
Tips and Strategies in Promoting Your Website in Google Plus Accounts
Twitter Marketing
Facebook Marketing
Facebook for Business , Advantages and Disadvantages
Linkedin Account creation and Linkedin Marketing
Social Bookmarking Sites
Advantages and Disadvantages of Submitting your website to Social bookmarking Sites
Pinterest , Stumbleupon, Reddit, Delicious promotion and Marketing
Document Sharing Websites

PPC ( Pay Per Click )

Introduction to Paid Marketing
Google Adwords Account Creation
Types of PPC Campaigns
Adgroup and Keyword Setup Plans
PPC Bidding Strategies
Quality Score Optimization
Google Adwords Ad Formats
Search Ads and Display Ad Campaigns
Ad Convertion Techniques
Keyword Planner Tools
Dispaly Planner Tools
Convertion Tracking
Guidlines to Adwords Certification
Pay Per Click, Pay Per Conversion, Pay Per Acquizition
Google Adsense
Online Advertising Networks

Blog Marketing

What is a Blog
Difference Between a Blog and a Websites
How to choose Blogs
How to market your products and services through your Blogs
Advantages and Disadvantes of Blogs
Blog Writing Tips
Blogging and Microblogging
How to promote your website through Blogs

Email Marketing

Introduction to Email Marketing
Advantages and Disadvantages of Email Marketing
Designing Newsletters
How to Create Email Messages
How to use Thrid party Email Marketing Tools
How to Collect Email Addresses
Laws and Goverment Regulation in Email Marketing

SMS Marketing

How to do SMS Marketing.
SMS Marketing Ideas and Tips.
How to choose Buld SMS Marketing Companies.
Laws and Governement Regulations in SMS Marketing

Franchise Marketing

Introduction to Franchise Marketing
When to Choose Franchise Marketing

Affiliate Marketing

What is Affiliate Marketing
How to choose best Affiliate Websites
Advantages and Disadvantages in Affiliate Marketing

Online Reputation

Online marketing strategy
8 P's of Marketing
What is Online reputation management
Why business needs online reputation
Project and Case Studies of Brands
What is Google Bombing
Feedburner Marketing Techniques.
How to define Your Target Area and Market Segmentation
How to choose a right Hosting Company
How to make your website Mobile Friendly
Article marketing
Social events creation techniques

Why our Training Institute for Digital Marketing Course?

Our digital marketing trainer is having 10+ years of experience.
In depth subject with live case studies and live project on digital marketing.
Once student completes digital marketing course we help in resume preparation and we also provide 100% Placement assistance.
Digital Marketing Interview questions will be provided.
Digital Marketing Course completion certification after project submission.
Latest digital marketing articles and job updates from our blogs and social media Platforms.
Visit our digital Marketing students Photo Gallery

Who can do digital marketing course

Students
Web designing and development Companies
Freelancers
Software Development Companies
Marketing Professionals
Online Marketing Companies
Mobile App Development Companies
House Wife
Retired Professionals

We provide Digital Marketing training online and classroom. For more information on Digital Marketing training vijayawada please contact 9394799566 / 9246599566 / 9290971883

Digital Marketing Training

Course Duration 6 Weeks

Digital Marketing Course Content

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